Not intentionally contentious points, though I’m sure point 7 will stimulate some debate!
1. Donâ€™t think about Web 2.0 or e-government as being just about technology. It is about saving time and making life easier and more efficient for citizens.
2. Make sure you are resourced to cope. No point setting up a blog that encourages comments if you canâ€™t respond to each comment.
3. Carefully plan your strategy if using blogs. If itâ€™s a council blog, make sure itâ€™s part of a wider communications strategy and not the domain of one or two keen individuals.
4. Consider the reputational risks of publishing un-moderated citizen comments in online forums or blogs. Donâ€™t assume comments represent universal opinion.
5. Identify the audience you are trying to reach and use the appropriate channel. Not everyone has an account on Facebook, Myspace or Bebo, and not everyone has Broadband. Know who you are excluding and plan for this.
6. Ensure there is a staff policy for using social media sites during working hours.
7. Most Web 2.0 solutions are relatively cheap to deploy. If spending more than Â£100k on an enterprise solution youâ€™re doing something wrong â€“ or you have particularly complex requirements!