Artificial Intelligence (AI) has brought a true revolution in many aspects of human activities. Every day, we learn about a new industry niche that has successfully integrated this technology in its daily business operations. In this post, we will briefly explain why information management is not an exception to this rapidly growing trend. As you will see, implementing AI in this sector will soon become a necessity for successful business operations. Companies that fail to do this will undoubtedly lose out to competitors who will become much more efficient by adopting it.
What is AI
Simply put, AI includes processes such as learning, reasoning (using the rules to reach approximate or definitive conclusions), and self-correction. AI technology is focused on continuous improvement by learning from previous experiences on a trial-error basis.
Even though AI hasn’t evolved to the Terminator-movies level yet, it is helping us to automate as many daily tasks as possible. Smart devices such as Amazon Echo or smartphones with built-in smart assistants make our lives easier.
How Could AI Help with Information Management?
Traditionally, information management tasks used to be downright challenging. Checking, analyzing, and managing information manually can be time-consuming and tedious, especially big data. If you are a company that depends on such analyses, you probably agree that these things could be quite demanding.
However, thanks to this technology, these issues will become things of the past. First of all, it could automate a lot of complex tasks. For example, if you are into events management, you might have thousands of records you have to take into account to create an event calendar or agenda.
AI-powered systems are now able to go through all that information, sort it out according to the predefined criteria, delete what is outdated or irrelevant, and then create the agenda. Of course, the technology still might be in its early days and incapable of producing top-notch results, but at least it could save you some time by choosing the relevant information.
Secondly, the AI systems could perform much better than humans when it comes to pairing the relevant information with specific customers. Let’s say you run an email marketing campaign and want to send a promotional message on your latest product to a specific group of customers. Browsing manually through the database is not going to work, especially if you have thousands of subscribers. AI comes to the rescue once again. It will easily match your offer with the appropriate audience, without you having to interfere with the process.