I picked this up courtesy of Beth Kanter’s blog, regarding a recent survey conducted in the education sector on use of Web 2.0 tools. The survey summary analysis is available under a Creative Commons license from David White, JISC funded â€˜SPIREâ€™ project 2007 Survey. I was particularly interested in the data on the ratio between contributors to lurkers for on-line communities, an area I’ve previously commented on (Re the "1% Rule"). The survey reveals a much higher proportion (20%) who regularly contribute to social networking sites (e.g. Flickr, YouTube etc.), which I suspect might be skewed due to the demographic (education sector plus majority of respondents under 21?). It certainly doesn’t reflect my own experience in setting up communities of practice in the public sector (local government) where it’s closer to the 1% rule.
It’s difficult to avoid making generalisations on a survey of this type, but it was also apparent that even within this survey demographic, there was a remarkable lack of knowledge about Web 2.0 social book-marking tools, looking at the high proportion of respondents who said they had never heard of del.icio.us or stumbleupon, and a strange inconsistency between the high proportion of respondents who had never heard of a wiki, and the relatively small proportion who had never heard of wikipedia. I would have thought they could have deduced some connection from the wikipedia name. Ho hum!