Came across a blog from Collective Intelligence on the topic of social bookmarking (tagging). I was at the Blogs & Social Media conference referenced in the article, where Keely Flint presented on the Bupa experience using Cogenz as the social bookmarking application. It occurred to me how much more successful these initiatives could be if Librarians were out there evangelising the merits of personal tagging, and how this would support more effective search and retrieval, a point also picked up by Helen Nicol. Maybe I’m reading the wrong blogs, but my perception is that most Librarians remain wedded to structured, corporate categorisation and file management systems, and haven’t yet grasped that the world is changing around them. Sorry if I’m over-generalising, but I’ve seen very few articles/comments/blogs from Librarians in support of social bookmarking. Someone prove me wrong?