Google are getting serious about social networking

Interesting things happening at Google, with much speculation that they intend making a more serious and focussed foray into the social media arena. The recent purchase of Jaiku (similar to Twitter, but with more features), and the growing interest in Orkut  – their current social networking site – may make uncomfortable reading for the folks over at Facebook, if the report by the Scolbleizer is anything to go by. I have to admit that I do like most of what Google do, and indeed use most of their web applications. However, they do seem to have a scatter-gun approach to acquisitions, so I’m hoping this latest Web 2.0/social media/social networking/communities buying spree will ultimately provide a more integrated  (or rational) environment for their products.

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