Interesting things happening at Google, with much speculation that they intend making a more serious and focussed foray into the social media arena. The recent purchase of Jaiku (similar to Twitter, but with more features), and the growing interest in Orkut – their current social networking site – may make uncomfortable reading for the folks over at Facebook, if the report by the Scolbleizer is anything to go by. I have to admit that I do like most of what Google do, and indeed use most of their web applications. However, they do seem to have a scatter-gun approach to acquisitions, so I’m hoping this latest Web 2.0/social media/social networking/communities buying spree will ultimately provide a more integrated (or rational) environment for their products.
Google are getting serious about social networking
Stephen is Director and founder of Collabor8now Ltd, an organization focussed on developing collaborative environments (e.g. Communities of Practice) and the integration of knowledge management tools and processes to support business improvement. He is a certified knowledge manager with the Knowledge Management Institute (KMI) and the author of several published research papers on collaborative behaviours and information technology.
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