Email is here to stay – long live email?Â Here are some reasons why email is not going to disappear soon:
1. People still send hand-written letters via snail mail, even though they could instead make a phone call, send an email, text message, or status update.
2. Nearly all sites on the web that require registration require an email address. Some are starting to integrate social media into this process (through things like Facebook Connect), but that is still a very small fraction, and they typically still allow for email information as well.
3. Email notifies you of updates from all social networks you are a part of (provided your settings are set up that way).
4. We haven’t seen any evidence yet that Google Wave really is the next big thing and will catch on on a large scale.
5. Email is universal, and social networks are not. Nearly everybody on the web (while there are no doubt some exceptions) has an email address. Many places of employment give employees email addresses when they begin working there. Meanwhile, a great deal of them are banning workers from even accessing social networks.6. There are plenty of people who have no interest in joining social networks. Frequent news stories about security, privacy, and reputation issues do not help convince them.
7. Email is still improving. It hasn’t screeched to a halt with the rise of social media. There is still innovation going on, and integration with social media. Â Google is constantly adding new features to Gmail. 8. Even social networks themselves recognize the importance of email. Never mind that they update users about community-driven happenings via email. MySpace (still one of the biggest social networks) launched its own email service recently.
9. More social media use means more email use. The people consuming the largest amount of social media are also the people consuming the largest amount of email.
10. As far as marketing is concerned, email is doing pretty well, as many companies continue to struggle to find the right social media strategy to suit their needs.
And apart from all this, have you noticed any decrease in your emails since social networks began to bloom?
Stephen is Director and founder of Collabor8now Ltd, an organization focussed on developing collaborative environments (e.g. Communities of Practice) and the integration of knowledge management tools and processes to support business improvement. He is a certified knowledge manager with the Knowledge Management Institute (KMI) and the author of several published research papers on collaborative behaviours and information technology.