Report: Next Generation User of the Internet

[twitter style=”vertical” source=”Collabo8now” text=”New blog post” float=”left”] Some useful data/information in this report from the Oxford University researchers. Key points as follows:

44 per cent of British Internet users now access the Internet using smart phones, tablets, and readers, or own three or more computers.
Nearly one-third of Internet users have tablets or readers and 6 per cent have both.
Next Generation Users are more likely to be in the highest income band because of the expense entailed in buying several devices.
52 per cent of students who access the Internet are Next Generation Users
9 per cent of retired people are Next Generation Users.
More women than men engaged in social networking: 63 per cent of female Internet users compared with 57 per cent of men.
99 per cent aged between 14 and 17 use the internet compared with only one-third of people over the age of 65.
Overall, Internet use in Britain has grown from 59 per cent in 2003 to 73 per cent in 2011.

Co-author Dr Grant Blank from the OII said:

‘We have to think about more than simple access. How people make use of their access also matters a lot. Next Generation Users are changing lives for themselves and others through the use of multiple portable devices to stay connected with the Internet, and this is creating a new style of interaction.’

The full report is available here.