Report: Next Generation User of the Internet

[twitter style=”vertical” source=”Collabo8now” text=”New blog post” float=”left”] Some useful data/information in this report from the Oxford University researchers. Key points as follows:

  • 44 per cent of British Internet users now access the Internet using smart phones, tablets, and readers, or own three or more computers.
  • Nearly one-third of Internet users have tablets or readers and 6 per cent have both.
  • Next Generation Users are more likely to be in the highest income band because of the expense entailed in buying several devices.
  • 52 per cent of students who access the Internet are Next Generation Users
  • 9 per cent of retired people are Next Generation Users.
  • More women than men engaged in social networking: 63 per cent of female Internet users compared with 57 per cent of men.
  • 99 per cent aged between 14 and 17 use the internet compared with only one-third of people over the age of 65.
  • Overall, Internet use in Britain has grown from 59 per cent in 2003 to 73 per cent in 2011.

Co-author Dr Grant Blank from the OII said:

‘We have to think about more than simple access. How people make use of their access also matters a lot. Next Generation Users are changing lives for themselves and others through the use of multiple portable devices to stay connected with the Internet, and this is creating a new style of interaction.’

The full report is available here.

Click to download


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